Nicotato dog breed abc
A set of colorful alphabet dog cards arranged on a blue patterned background. The visible cards show letters C and W with illustrated dogs and text naming breeds, including Cavalier King Charles Spaniel and West Highland Terrier.

Something Fun is Coming for Dog-Obsessed Toddlers

A dog breed ABC matching game, illustrated by me, Nico. Sign up now and I'll send you a free coloring page today, plus first access when it launches.

Scroll down to get your coloring sheet or click the button below!

Get a free dog breed abc coloring page

Slideshow

Your Kid Doesn't Need Another Toy

Toy bins fill up fast. Screens fill up faster. I wanted something different for my daughter, so I picked up a pencil and started drawing dog breeds for her, one for every letter. Now it's almost ready, and I can't wait to share it.

More Than Flash Cards

I've watched my daughter learn her letters by sorting and shuffling these cards herself, not just singing the alphabet song. That's the whole idea behind this game.

Real letter recognition.

Shuffle the cards or sort them however you want. Your toddler learns to know each letter on its own, not just recite them in order.

Matching, memory, and color skills.

Every game round asks your toddler to find the pair, remember where cards are, and match colors and illustrations.

Rounded corners, tested for ages 3 and up.

Sized and built for small hands to hold, sort, and carry around on their own.

Every dog gets included, mutts too.

A bonus counting card features ten mixed breed dogs, so your toddler learns to count to 10 too.

Get to know Nicolet "Nico" Barclay

The Story Behind Dog ABCs

I'm Nico, an illustrator and a first-time mom at 41, outnumbered at home by three dogs who make sure I never run out of reference photos.

My two year old daughter points at every dog we pass and giggles as she says "woof woof". She loves going through flash cards with me and her dad, sorting them, naming them, doing it all over again. Watching her learn that way, one letter and one dog at a time, is what got me drawing.

It was just for her at first. Now I'm turning it into a matching game other families can enjoy too, and I'm genuinely excited for you to see it.

Learn more about the process behind this project

Frequently asked questions

When will this be available to buy?

This fall. I'm finishing up the last few details now. Sign up above and you'll be the first to know the exact date, before I announce it anywhere else.

How much will it cost?

Pricing isn't finalized yet. Sign up for early access and I'll make sure you're one of the first to know, before it's live on the site.

What ages is this for?

Ages 3 and up. The cards have rounded corners and are sized for small hands to hold, sort, and carry around on their own.

What's included in the set?

Matching pairs for every letter, A to Z, each featuring a different illustrated dog breed. There's also a bonus counting card with ten mixed breed dogs, so mutts get included too and your toddler gets some counting practice along the way.

What does it actually teach?

Real letter recognition, not just reciting the alphabet song. Shuffling and sorting the cards helps your toddler learn to know each letter on its own. It also builds matching, memory, and color skills, plus counting to 10 with the bonus card

How do I get the free coloring page?

Enter your email above and I'll send it your way today, along with first access when the full set launches.

Will there be more sets like this?

Yes. This is the first of several illustrated kids' products I'm working on this year, including a new toddler book and kids' room art. Sign up above and I'll keep you posted as each one launches.

Are you including mixed breeds?

Yes. there will be a special card dedicated just to mixed breeds!